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Built by parents, for parents

Your shortcut to a calmer home

We give you space to talk things through, and support you in making decisions for your neurodivergent child.

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500+ families
Understanding Zoe app interface showing Pip, the AI coach for personalised neurodivergent family support

Partnering with

Camp Australia logo, Australia's leading outside school hours care provider partnering with Understanding Zoe
Parents at Work logo, workplace wellbeing partner supporting neurodivergent families
Autism Swim logo, inclusive swim education partner for neurodivergent children
LOAPAC logo, lived experience advocacy organisation partnering with Understanding Zoe
Belongside Families logo, neurodivergent family support organisation
ActiveOT4Kids logo, paediatric occupational therapy partner for neurodivergent children
Whole Body Nutrition logo, neurodiversity-affirming nutrition partner
Eating and Feeding logo, feeding therapy partner for neurodivergent children
Neuronurture logo, neurodevelopmental support partner
Keeley's Cause logo, disability advocacy organisation partnering with Understanding Zoe
Kiddo logo, children's activity and support platform partner
Tender Loving Care logo, disability support services partner
Autism Community Network logo, autism community support organisation partnering with Understanding Zoe
Wondiverse logo, neurodiversity celebration and support partner

Parents of

Neurodivergent children
Neurotypical children
FEEL EXHAUSTED
64%
42%
FEEL OVERWHELMED
64%
32%

From the Making the Invisible Visible whitepaper

The Invisible Load

We understand what parents really need

Laetitia Andrac

Laetitia Andrac

CEO and Mother of Autistic child

Our research shows that parents of neurodivergent children carry a significantly heavier mental and emotional load compared to parents of neurotypical children.

That’s why we built Understanding Zoe: to lighten that load with practical, personalised support that meets you where you are.

Designed with empathy
Created by experts
Backed by science
100% data privacy
Who We Support

Many experiences.
One place for support.

Understanding Zoe supports families navigating a wide range of neurodivergent identities and support needs.

ADHD

Autistic

PDA

Sensory Processing

Dyslexic

Language Processing

OCD

This is not a comprehensive list. We welcome anyone with support needs.

How It Helps

Change how parenting feels

Feel more organised, confident and less alone by bringing everything into one place.

Strategies and Support

We give you a place to think things through, get support and make sense of what's happening without judgement, and without you having to explain yourself.

Hover to see what families say

Last week, my child was upset by a change in routine, but with patience and calming strategies, they settled and even suggested an activity.

Real feedback from our community

Progress Reports

Keep track of what matters without making it another job. You can log moods, sleep, behaviours, therapy work, school days and wins.

Hover to see what families say

Every time I think we're making progress, there's another form, another call, another explanation.

Real feedback from our community

Create a Support Village

Share the right information with the right people. Teachers, therapists, carers, family. Everyone sees what they need, while you set the permissions.

Hover to see what families say

If something could help us all stay on the same page, teachers, therapists, family, that would change everything.

Real feedback from our community
01

Your second brain

Pip doesn't just answer questions. Tell Pip what's on your mind and Pip will create observations, set reminders, log appointments, and track goals. Voice note or text, Pip is always one tap away.

Parents save an average of 3 hours a week by letting Pip handle the mental load.

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02

Everything in one place

Your child's strengths, support needs, observations, records, medications, goals, and appointments, all in one tap. No more hunting through different screens.

​Without Understanding Zoe, parents spend 10.5 hours a week in admin tasks.

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03

Patterns you wouldn't spot alone

Pip looks across everything you've shared and identifies patterns. Sleep trends, strategy effectiveness, things worth raising with your therapist. Pip even checks in proactively.

Spot what triggers a tough week, and what made a good one, without a spreadsheet.

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04

Share on your terms

Invite teachers, therapists, and family into your support village. Give full, limited, or no access. You decide exactly what each person sees.

Teachers and therapists see only what you choose to share, updated in real time.

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Recently featured in

Startup Daily logo, Australian startup media outlet featuring Understanding Zoe
Smart Company logo, Australian business publication covering Understanding Zoe's AI innovation
Channel 9 logo, major Australian television network featuring Understanding Zoe
Mums & Co logo, Australian community for business mothers featuring Understanding Zoe
Women's Agenda logo, Australian women's media outlet featuring Understanding Zoe
Education Today logo, Australian education publication covering Understanding Zoe's neurodivergent support platform
Testimonial 1 of 3: Finally, an app that meets my Autistic son where he is. The shift in our home has been profound -- less meltdowns, more connection. - Sarah M., Parent of an Autistic child, Sydney
Community Voices

Some kind words from our users.

Finally, an app that meets my Autistic son where he is. The shift in our home has been profound -- less meltdowns, more connection.

S

Sarah M.

Parent of an Autistic child, Sydney

Ethical commitments

We are proudly purpose-led

We're recognised by leading organisations for our commitment to security, social impact and innovation.

Techstars 2024 accelerator graduate badge, validating Understanding Zoe as a leading innovation in neurodivergent support

Techstars Graduate 2024

Selected for the world's leading startup accelerator program, validating our innovation and impact.

Verge HealthTech Fund logo, an early-stage venture capital investor backing Understanding Zoe

Backed by Verge

Supported by Verge, an early stage venture capital fund investing in impactful healthtech startups globally.

ISO 27001:2022 certification badge, confirming Understanding Zoe meets international information security standards

ISO 27001 Certified

International standard for information security management, ensuring your data is protected.

Certified Social Enterprise badge, recognising Understanding Zoe as a purpose-led organisation

Certified Social Enterprise

Officially recognised for putting purpose and positive impact at the heart of everything we do.

Simple Pricing

One simple price. No surprises.

Monthly

$15

per month

Invite your whole support network
Add as many children as you need
7-day free trial, not charged until day 8
Cancel anytime, completely hassle-free
Flexible billing, cancel anytime
Download the App
Best Value

Annual

$120

per year

Save $60 vs monthly

Invite your whole support network
Add as many children as you need
7-day free trial, not charged until day 8
Cancel anytime, completely hassle-free
One payment, zero invoice admin for 12 months
Download the App

NDIS Friendly

Claimable under Core Supports - Consumables or Capacity Building - Improved Daily Living

Resources

Learn & Grow Together

Free resources to help you better understand and support your neurodivergent child.

Free Neuroaffirming Guide

Practical strategies and insights for supporting neurodivergent children in everyday life.

Understanding Zoe Whitepaper

Deep dive into our research, methodology, and the science behind personalised neurodivergent support.

Read Whitepaper

Blog & Insights

Latest articles, tips, and stories from our community of parents and professionals.

Explore Blog

Neurodivergent Pulse Podcast

Conversations with experts, parents, and our team about neurodiversity.

Listen Now
Common Questions

Frequently asked questions

Need support now?

Download the app and start a private conversation with Pip. We'll do everything we can to help.