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One calm home for neurodivergent life.

You are holding so much in your head.

Understanding Zoe holds it with you. Pip, your AI coach, remembers the appointments, notes and reports, spots what's helping, and keeps your support team in the loop, so the mental load lifts.

Start free trial

7 days free, then A$14.99/mo.

The Understanding Zoe app open on a phone, showing Pip's home screen greeting the family.
A warm, everyday moment at home.
A quiet moment together.
A person using a sensory fidget at home.
An adult taking a calm moment outdoors with headphones.
A calm pause in the day.
A gentle everyday moment.
An adult having a quiet moment outdoors.
A peaceful moment at home.
Everyday family life.
Two adults sharing a warm moment at home.
Connecting at home.
Warmth in the everyday.
  • Registered NDIS Provider badge
  • ISO/IEC 27001:2022 certified

How it works

Four ways the load lifts.

Built around your strengths, not a list of deficits. One step at a time.

  1. Pip logging a quick voice note from a parent.

    You shouldn't have to remember everything.

    Pip remembers for you.

    Tell Pip in a quick message or voice note. Pip logs it, drafts what you need, and finds it again later. Talk or write to Pip in any language, and Pip replies in that language. Pip is your second brain.

  2. A single calm profile showing a child's whole picture in one place.

    You shouldn't have to dig through five apps.

    It all lives in one profile.

    Reports, notes, medications and the whole picture sit in one calm place. One tap, not a hunt through your inbox.

  3. The Story tab showing a gentle pattern across a few weeks of notes.

    You shouldn't have to guess what is helping.

    The Story tab turns your notes into understanding.

    It quietly connects what you log over time. You see the patterns you wouldn't spot alone, in plain language.

  4. A parent choosing what a teacher can see in the Village settings.

    You shouldn't have to chase everyone for updates.

    Your village, your rules.

    Invite family, teachers and therapists. You choose exactly what each person sees. Supporters use Understanding Zoe for free.

And it grows with you, at every age and stage.

See how Understanding Zoe works

Who we support

Many experiences. One place for support.

Understanding Zoe supports people and families navigating a wide range of neurodivergent identities and support needs.

  • ADHD
  • Autistic
  • PDA
  • Sensory Processing
  • Dyslexic
  • Language Processing
  • OCD
  • Dyscalculia
  • Dyspraxia
  • Tourette's
  • Dysgraphia
  • Giftedness (2e)

You are never just one thing. Neurodivergence intersects with gender, culture, sexuality and more, and Understanding Zoe is built to hold the whole person.

This is not a comprehensive list. We welcome anyone with support needs.

Their words, not ours

Rated 4.6 on the App Store.

Real reviews from parents, neurodivergent adults, therapists and teachers.

My child had a big meltdown this morning and I have been debriefing with Pip just now. It's been so incredibly helpful and specific in helping me get a handle on it.
Katy SParent · App Store
The user experience is amazing. I have been using it to help me with ADHD and I have found it to really understand me.
Mariah MNeurodivergent adult · Google
As a therapist, to be able to both recommend and utilise this app with families is incredible. Creating space to connect, grow and thrive.
Kaya LTherapist · Google
This app is a game-changer for teachers. You get tailored advice drawing from a bank of specialist knowledge.
Sarah JTeacher · Google
This is the only one that doesn't make my daughter sound like a problem to be managed. I jot down what's happening day to day and it quietly pulls out the patterns I'm too tired to notice myself.
yoyo_eParent · App Store
In just 3 days, UZ has changed my life. It's helped me work out concrete strategies for a deeply distressed nervous system, and provides insight and affirmation I wouldn't let myself see.
AubreyDBNeurodivergent adult · App Store
This app is a genuine must-have for ND families. Pip gives advice and direction in those tough moments, like meltdowns and Centrelink forms.
Sian RParent · Google Play

Backed by science and lived experience.

Our research

In 2025 we studied 1,091 Australian families, with Sunday Insights and PureSpectrum. It shows the load parents of neurodivergent children carry.

Read the research

Research partners

Dr Jaimie Northam

Western Sydney University

Professor Marc de Rosnay

University of Wollongong

And it is built by parents, for parents. Meet the family behind it

As featured in

Startup Daily logo, Australian startup media outlet featuring Understanding Zoe
Smart Company logo, Australian business publication covering Understanding Zoe's AI innovation
Channel 9 logo, major Australian television network featuring Understanding Zoe
Mums & Co logo, Australian community for business mothers featuring Understanding Zoe
Women's Agenda logo, Australian women's media outlet featuring Understanding Zoe
Education Today logo, Australian education publication covering Understanding Zoe's neurodivergent support platform

Partnering with

Camp Australia logo, Australia's leading outside school hours care provider partnering with Understanding Zoe
Parents at Work logo, workplace wellbeing partner supporting neurodivergent families
Autism Swim logo, inclusive swim education partner for neurodivergent children
LOAPAC logo, lived experience advocacy organisation partnering with Understanding Zoe
Belongside Families logo, neurodivergent family support organisation
ActiveOT4Kids logo, paediatric occupational therapy partner for neurodivergent children
Whole Body Nutrition logo, neurodiversity-affirming nutrition partner
Eating and Feeding logo, feeding therapy partner for neurodivergent children
Neuronurture logo, neurodevelopmental support partner
Keeley's Cause logo, disability advocacy organisation partnering with Understanding Zoe
Kiddo logo, children's activity and support platform partner
Tender Loving Care logo, disability support services partner
Autism Community Network logo, autism community support organisation partnering with Understanding Zoe
Wondiverse logo, neurodiversity celebration and support partner
Privacy & Security

Your data, protected by design.

Understanding Zoe puts you in control. Your information stays private and secure.

Trust is earned, so we show our working.

  • Encrypted in transit and at rest.
  • Stored in Australia (AWS Sydney).
  • Protected to global security standards, including ISO/IEC 27001:2022 certification.
  • Granular permission controls. You decide who sees what.
  • Your reports stay yours. Download or delete them anytime.
  • Pip chats are private by design.
  • Aligned with the Australian Privacy Principles.
The Understanding Zoe app showing granular controls for choosing exactly what each person in your village can see.
ISO/IEC 27001:2022Certified information security
Laetitia Andrac and Johan Erchoff, co-founders of Understanding Zoe.

Laetitia Andrac and Johan Erchoff, Co-founders

Our story

Understanding Zoe is a story about us.

We are parents of neurodivergent children, and Laetitia is neurodivergent herself.

We built Understanding Zoe because we needed it ourselves.

The full story is worth two minutes.

Read our story
Simple pricing

One simple price. No surprises.

Monthly

A$14.99

per month

Invite your whole support network
Add as many children as you need
7-day free trial, not charged until day 8
No lock-in, no contracts
Flexible billing, no lock-in
Start free trial
Best Value

Annual

A$119.99

per year

Save $60 vs monthly

Invite your whole support network
Add as many children as you need
7-day free trial, not charged until day 8
No lock-in, no contracts
One payment, zero invoice admin for 12 months
Start free trial
Registered NDIS Provider

Claim your subscription through NDIS

We're a registered NDIS provider. If your funding allows, your subscription may be claimable. Ask your plan manager.

Ready when you are

Try Understanding Zoe free for 7 days.

A$14.99 a month, or A$119.99 a year.

Free for 7 days.

We'll remind you before you're charged. A card is required, and billing starts on day 8 unless you cancel.

Start free trial
Download on the App Store
Get it on Google Play

Available worldwide on iPhone and Android.

See full pricing

Not ready for the trial? That's okay.

Take a smaller step.

Watch the two-minute demo, or start with a free guide. No sign-up needed for either.

Watch Understanding Zoe in action.

Captions are on. Sound is off until you turn it on.

Read the transcript

Here's everything in the demo, word for word.

No one tells you how much you have to hold when you're supporting a neurodivergent child. The appointments, the strategies, the reports, what worked, what didn't. I was trying to keep it all in my head.

Understanding Zoe is an app that brings everything together in one place and gives you personalised support you can actually use in the moment. At the centre of it is Pip. Pip is like a second brain, an AI coach that understands your child and everything you've shared.

I can just tell Pip what's going on, like this morning was really hard getting out of the door, and Pip doesn't just reply, it takes action. It can turn that into an observation, suggest support strategies, set reminders, log appointments, even read reports and pull out important dates, so that I don't have to scroll through PDFs or repeat the same story. It takes what is in my head and it actually does something with it.

Everything about my child is in one place now. Their strengths, additional support needs, medications, goals, appointments. No more digging through emails or documents, and no more repeating myself. It's just all there when I need it.

And this is where it really helps, because when you are in it every day, it is hard to see patterns. But Pip looks across everything and shows me exactly what is helping, and it tells me where we might need more support. It turns everyday moments into understanding.

And I'm not the only one holding on to it anymore. I can share the right information with teachers, therapists, families, but I do it on my terms, and I choose what they see.

And the best part about it is Understanding Zoe isn't just for children. As a neurodivergent adult myself, I started using Understanding Zoe, and you can use it too, to track what helps, what feels hard, and what you need more of. I still have hard days, but I'm not trying to hold everything in my head anymore, and to be honest, I don't feel alone in it.

According to Understanding Zoe's research, 93% of parents of neurodivergent children feel misunderstood and invisible, and 63% of those parents are neurodivergent themselves. That is Understanding Zoe. Real support starts with real understanding.

Start with a free guide

Supporting a PDAer: A Practical Guide for Families

A calm, practical start. Yours to keep.Get the guide

FAQ

The basics, answered.

What is Understanding Zoe?

Understanding Zoe is an app for neurodivergent life, with Pip, your AI coach. Pip remembers appointments, logs your notes, and drafts the reports you need, so the mental load lifts. Supporters like family, teachers and therapists can join your village for free.

Who is Understanding Zoe for?

It is for anyone holding neurodivergent life. Parents and carers raising a neurodivergent child, neurodivergent adults navigating it themselves, and the therapists, teachers and family who support them.

What is Pip, and how does it work?

Pip is the AI inside Understanding Zoe. You tell Pip things in a quick message or voice note. Pip logs them, connects patterns over time, and drafts what you need, like a second brain that never forgets. Your chats with Pip are private by design.

What conditions does Understanding Zoe support?

Understanding Zoe supports a wide range of neurodivergent identities and support needs, including ADHD, Autistic, PDA, sensory processing and dyslexia. This is not a comprehensive list. We welcome anyone with support needs.

Can I use Understanding Zoe in my language?

Yes. You can talk or write to Pip in any language, and Pip replies in that language.

Have a question about price? See our pricing.