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Built by parents, for parents

Support for neurodivergent families

We exist to break down barriers and bridge the understanding gap between neurodivergent and neurotypical individuals. This is our story.

Our mission

We make neurodivergent support practical, personalised and within reach for every family. No more 38-page reports without a plan.

500+
Families supported
5.0
Average rating
2024
Techstars alumni
2025
Verge HealthTech Fund

What we believe

Five values shape every decision we make, every feature we ship, and every conversation Pip has with your family.

Neuroaffirming by design

We celebrate neurodivergent identity. Strengths-based, never deficit-focused.

Practical and personalised

Real strategies you can use today, tailored to each child's needs.

Evidence-led

Backed by clinicians, researchers, and lived experience.

Connected care

Parents, educators and therapists working from the same playbook.

Privacy first

ISO 27001 certified. Your family's data stays yours.

The people behind Understanding Zoe

Parents, builders, and advocates shipping a more understanding world.

Laetitia Andrac, Co-Founder & CEO

Laetitia Andrac

Co-Founder & CEO

Johan Erchoff, Co-Founder & CPO/CTO

Johan Erchoff

Co-Founder & CPO/CTO

Mariah MacInnes, Content Marketing

Mariah MacInnes

Content Marketing

Dean Hazelgrove, Brand Strategy

Dean Hazelgrove

Brand Strategy

Elizabeth Haines, Strategic Partnership

Elizabeth Haines

Strategic Partnership

Lucy Starbuck, CFO

Lucy Starbuck

CFO

Marie Dowling, Public Relations & Media

Marie Dowling

Public Relations & Media

Aligned with the UN Sustainable Development Goals

Our work directly supports four global goals for health, education, equality and economic growth.

United Nations Sustainable Development Goals official logo, representing Understanding Zoe's alignment with global goals for health, education and equality
UN Sustainable Development Goal 3: Good Health and Wellbeing, reflecting Understanding Zoe's commitment to neurodivergent family wellbeing
UN Sustainable Development Goal 4: Quality Education, supporting inclusive learning for neurodivergent children
UN Sustainable Development Goal 5: Gender Equality, addressing the disproportionate caregiving burden on mothers of neurodivergent children
UN Sustainable Development Goal 8: Decent Work and Economic Growth, supporting employment for caregivers of neurodivergent children

Ready to feel less alone?

Join hundreds of families using Understanding Zoe to coordinate care across home, school and therapy.

Start free trial